INARA is an Arabic name that means "illumination" or "ray of light" — a powerful symbol of what this brand is all about: helping you step boldly into your glow.Proudly Black-owned and founded by a beauty enthusiast obsessed with only the best, INARA was created to launch products that are genuinely loved and used every day. From our game-changing Edge Control to our newest Lip Gloss & Lip Liner Collection, every formula is born from real-life beauty rituals and elevated with intention.We believe beauty should enhance what’s already within. That’s why INARA doesn’t chase trends — we create what we’re obsessed with. Carefully developed, rigorously tested, and designed to deliver that effortless shine.INARA is for the bold, the radiant, the ones who light up any room.This isn’t just beauty — it’s your glow, your way.